This is the place to find pertinent association and industry information. Check back frequently to stay informed.
NOA's promotion program has two main goals:
NOA's promotion program is funded through voluntary donations. All growers, shippers, and brokers are asked to participate by sending their donation payable to the NOA.
Donations of $0.01 (one cent) per hundredweight of onions grown, shipped, or marketed are encouraged.
Publicity & Promotion Activity
The Director of Public and Industry Relations for NOA is responsible for handling questions and concerns from the public, securing publicity, and planning a variety of promotion activities each year.
Here are a few of the project results as well as a few of those planned for the current year. For a complete list, email email@example.com.
Editorial feature in SAVEUR magazine.
Superior print media coverage achievement award from NAPS for NOA's French Onion Soup feature.
Developed a series of lesson plans called, "Onions Have Layers" for teachers of 4-6 grades, available online.
Conference with Registered Dietitians from 20+ retail grocery chains.
Promote six new onion side dish recipes created to increase produce offerings in casual dining locations.
"Appetite for Health" featured onions in two public television segments this fall. Estimated reach = 7 million.
Stay tuned for details about a radio release coming soon!
Follow the Onionista on Twitter @Onionista
Fall 2011 - Second successful Twitter Party estimated 1.3 million.
The Association has a long history of engaging the American political process. This is accomplished via discussions with political leaders on lobbying trips to Washington D.C., by written and digital correspondence with appropriate responsible parties, and by engaging grass-roots efforts to inform, educate, and persuade elected and appointed officials, as well as government career professionals regarding issues affecting the dry bulb onion industry.
Bake up some love with these biscuits from scratch. You won't believe how easy they are!