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- Advocated for dedicated onion research via Specialty Crop Research Initiative
- Prepared for the Food Safety Modernization Act with the writing and adoption of national voluntary commodity specific food safety guidelines.
The Association has a long history of engaging the American political process. This is accomplished via discussions with political leaders on lobbying trips to Washington D.C., by written and digital correspondence with appropriate responsible parties, and by engaging grass-roots efforts to inform, educate, and persuade elected and appointed officials, as well as government career professionals regarding issues affecting the dry bulb onion industry.
Goals and Funding for NOA’s Promotion Program
NOA’s promotion program has two primary goals.
- Increase domestic onion usage in consumer and foodservice channels.
- Generate awareness and educate consumers about onions.
The program relies on Voluntary Assessments from growers, shippers, processors, and brokers. Their financial support is the primary source of revenue that allows NOA’s Director of Public Relations to garner publicity and educate consumers.
The recommended Voluntary Assessment is one cent per 100 pounds shipped/processed/sold. Payments can be made on a monthly, quarterly, or annual basis.
Promotion activities are planned on an annual basis by the Director of Public and Industry Relations of the NOA. This includes securing publicity and addressing the questions and concerns from consumers.
For a complete list of current projects and results contact the NOA.