Onion Challenge

National Onion Day is June 27 — a celebration of the ingredient that helps bring flavor, versatility and nutrition to meals across America. From burgers and tacos to soups, salads and grilled favorites, onions help make everyday dishes better. Below, you’ll find social media graphics, digital assets and promotional materials to help you join the celebration.

Download the assets here.

Use Hashtags: #OnionUpgradeChallenge #NationalOnionDay #EnjoyOnions

Key Messages:

Onions make everyday meals better
The campaign highlights onions as a versatile ingredient that adds flavor, texture and creativity to meals ranging from burgers and tacos to soups, salads and grilled dishes.
National Onion Day is a celebration everyone can join
Growers, retailers, restaurants, foodservice operators and consumers are all encouraged to participate by sharing recipes, meal ideas and onion-inspired content leading up to June 27.
The onion industry is coming together to drive engagement and awareness
The #OnionUpgradeChallenge encourages the industry to collectively promote onions through social media, downloadable assets, in-store promotions and user-generated content that celebrates onions in everyday cooking.