Ideal Sales, Inc.

Ideal Sales Inc. is a full service produce firm, specializing in potatoes and onions. Located in Dallas, Texas and founded in 1966 by James LaBarba, it quickly became a major factor in the Texas produce industry. James's brother, Sherman, joined the company in 1975. Steady growth has been a constant ever since, with new salesmen and new items continually becoming a part of the Ideal Sales program.